Public sector & regulatory analytics · New Zealand
Website analytics for public sector and regulatory teams
Understand how your website supports the people who use it, with measures your team can explain.
Website activity can help answer useful questions about information, journeys and service use. I help teams define those questions, improve the measurement and build reporting that makes its meaning and limitations clear.
Scope & deliverables
What you receive.
Digital, communications and reporting teams in public organisations and professional regulators, including work delivered through an agency partner.
A practical measurement brief
The website questions, audiences, journeys and success definitions in scope.
Tracking assurance or implementation
A review or configuration of selected events, with testing agreed around the website and its access controls.
Useful website reporting
A dashboard or reporting view with clear definitions, time coverage and interpretation.
Documentation and handover
Guidance your internal team or agency can use to maintain the agreed measurement.
Visible limitations
An explanation of what the website evidence can show and where other service or operational records are required.
This is digital measurement and reporting support. Wider policy evaluation, causal programme-impact studies and formal privacy or security assurance require their own expertise and scope. The appropriate procurement route is confirmed by your organisation.
Why it matters
Useful evidence, with the context retained
The aim is reporting that supports a sensible discussion about website performance and service use. I bring relevant reporting experience for professional regulators and work directly with the people using the report or delivering the website. Access, handling of information and delivery requirements are agreed with your team.
Working together
How the work proceeds.
Confirm the purpose and requirements
We identify the reporting audience, decisions, systems and any organisational requirements for the engagement.
Develop and review the evidence
I review the sources or implement the agreed measurement, working with your team or agency.
Document the result
You receive a clear explanation, relevant testing and handover material, with remaining dependencies recorded.
Anonymised work example
An example from practice.
I delivered a shared reporting dashboard for two professional regulators, with separate website views and a definitions page. Feedback on the draft informed the terminology and explanations, while differences in data coverage were made explicit.
Read the example and its scopeUseful questions
Before we start.
Have you worked with regulatory organisations?
Yes. Relevant work includes website reporting for professional regulators and tracking delivery alongside an agency. Examples here are anonymised, and the scope of each is described without claiming a wider government endorsement.
Can you work through our existing agency?
Yes. I can contribute as a measurement specialist alongside an appointed development or digital agency, subject to the agreed delivery and procurement arrangements.
Will the report demonstrate the impact of a public programme?
Website evidence can show aspects of use and selected completed journeys. Wider impact may require service records, research or evaluation beyond website analytics. I help make that distinction clear.
Can you meet our information-handling requirements?
We review the relevant requirements, access and scope before agreeing the work. Any requirement needing another specialist or an approved supplier arrangement is identified during scoping.
Related support.
All measurement servicesStart a conversation
Tell me what needs to be clearer.
Describe the decision, the reporting problem or the journey you need to measure.