What I Do

With 15+ years in digital marketing (and a background in fault-finding tech — and fires), I fix what’s broken, set up what matters, and build dashboards that people actually use.

Core Services

GA4 & Google Tag Manager Setup

Get your tracking sorted once and for all.
I’ll audit your setup, fix what’s broken, and implement clean, future-proof event tracking with GA4 and GTM.

Perfect for:

• Businesses migrating to GA4
• Agencies needing a hands-off specialist
• Anyone sick of bad data

Analytics Audits & Rescue Jobs

Suspect something’s not working? You’re probably right.
I’ll dig into your setup, surface the issues, and get everything cleaned up — from duplicate transactions to ghost conversions.

What you get:

• Full GA/GTM audit
• Issues clearly documented
• Fixes implemented (or ready for your devs)

Dashboards & Reporting

Tired of dashboards nobody opens?
I build custom dashboards (Looker Studio, Google Sheets, Power BI) that are clear, actionable, and client-friendly.

Expect:

• Metrics that matter
• Reports that get read
• Automation where possible

Strategy & Tracking Advice

Not sure what to track? Or how to structure your conversions?
I’ll help you design a measurement strategy that aligns with your business goals and marketing funnel.

Helpful for:

• Campaign planning
• CRO & performance teams
• KPI alignment with C-level reporting

Flexible Engagements

• One-off projects
• Ongoing retainers
• Quiet subcontracting for agencies
• Emergency fix-it jobs

No long onboarding. No bloated process. Just someone you can rely on to get the job done properly.

Let’s Talk

Not sure which service fits?
Get in touch → and I’ll help you figure it out — even if you’re just after a second opinion.