Measurement services · New Zealand
Check the data, define the measures, repair the tracking or make the reporting useful. Each engagement starts with a question and a clear scope.
01 / Check what you can trust
When analytics, advertising and customer records tell different stories, another report rarely resolves the problem. I review the measurement behind the numbers, test the agreed customer journeys and explain what the evidence can support.
A useful fit: Marketing managers, business owners and agency teams who need an independent view of an existing setup.
Explore GA4 & GTM audits02 / Measure the action that matters
A submit-button click is different from an enquiry received. A completion page is different from a confirmed customer. I help define the right signals, implement the agreed tracking and check that those signals behave as intended.
A useful fit: Organisations and agencies launching a website, repairing unreliable tracking or adding an important customer journey.
Explore Conversion tracking03 / Make the report useful
A useful dashboard starts with the decisions it needs to support. I build and improve reporting around the questions your marketing team, management or board actually asks, then make the definitions and limitations clear.
A useful fit: Marketing teams, organisational leaders and agencies who need a consistent view of performance across agreed data sources.
Explore Dashboards & reporting04 / Define what success means
If every platform has its own version of success, it is difficult to know what marketing is contributing. I help your team define useful measures, map the evidence across systems and decide what needs to change to answer the important questions.
A useful fit: Organisations with several marketing channels, a CRM or a longer sales process, and teams planning a website or reporting change.
Explore Measurement strategy05 / Add specialist delivery capacity
When a client needs tracking, an audit or reporting expertise, you do not always need a permanent analytics hire. I work with agency teams on defined projects and ongoing support, from scoping the problem through to implementation, validation and explanation.
A useful fit: Digital, creative, development and media agencies that need senior measurement support for their clients.
Explore Analytics support for agencies06 / Make website reporting defensible
Website activity can help answer useful questions about information, journeys and service use. I help teams define those questions, improve the measurement and build reporting that makes its meaning and limitations clear.
A useful fit: Digital, communications and reporting teams in public organisations and professional regulators, including work delivered through an agency partner.
Explore Public sector & regulatory analyticsA clear scope
An audit checks whether your current measurement is dependable. A measurement strategy defines what you should measure and where the evidence needs to come from.
Conversion tracking implements and validates agreed website signals. Dashboards and reporting make the available evidence useful to the people making decisions.
Agency support is a way to deliver those capabilities alongside your team. Public sector and regulatory support applies them to website reporting, service use and organisational requirements.
If you are unsure which one you need, describe the problem. We can establish a sensible starting point before agreeing any work.
For examples of the work, see selected analytics and measurement projects .
Start a conversation
Tell me what you are trying to understand, what is not working and which systems are involved.
